WE ARE CRAFT NATURALS
we rethink normal
sustainability. plastic-reduction. a better future.
Our small company of creative marketing and design specialists is located in Whistler, British Columbia, Canada. Whistler is nestled in the majestic Coastal Mountains, a natural environment of sublime beauty.
We are fiercely protective of our pristine corner of the world. Environmental threats are real and when you live in place that by its very nature, demands reverence, you are compelled to act.
We live consciously and carefully and we asked ourselves what more we could do that would potentially bring about real and positive change. We decided to research alternatives for plastic packaging. Action is gaining momentum regarding the banning single-use plastics, so we wanted to go further and create alternatives for the plastic packaging that has a longer shelf life, but still ends up in landfills.
We established our goal: bring to market affordable, naturally wholesome products, packaged in earth-friendly containers. So early in 2019 we started the process of creating our new company, Craft Naturals.
We buried ourselves in market research, did extensive product testing, and explored options for packaging and labels. We looked at many types of “bio-plastics” and other alternatives and found that the recycling processes were inconsistent or unavailable in certain areas. Other material claims such as biodegradability were unreliable with mixed reports and research.
Finally we chose an option that hit all the sustainability check boxes that we could repurpose for our use - aluminum. It is the most recycled material in world. Aluminum is infinitely recyclable because it does not lose its material integrity. Lastly, aluminum is a safe container for our products that are 100% natural ingredients.
At Craft Naturals, we firmly believe that real solutions to environmental issues exist. We just need to creatively rethink the norm and be open to new ideas.
This is only the start - we are passionately dedicated to finding solutions for sustainable packaging for everyday products without compromising convenience and affordability.
This is our mission.